Who are you known as? Secrets to real estate sales success.

One of the ‘secrets’ to real estate sales success is becoming known as the expert Realtor for a certain area, property style, financing, or specialty.  Successful agents are often identified by the buying and selling public for something they do well.  Examples of this are those real estate agents who are known as:

• The new buyer agent.  This agent’s name pops up when someone is looking for an agent who understands the concerns, fears, and anxiety a new home buyer faces and is able to ease the buyers concerns. 
• The condo specialist.  The agent who is referred to as the condo specialist understand the condo lifestyle, the monthly costs involved with owning a condo, the condo associations role, the deed restrictions and they are familiar with the many different amenities and features offered by local condo communities to the buyers benefit.
• The land agent.  The land agent is familiar with zoning, construction requirements, easements, surveys, perk tests, and can direct potential buyers and sellers to the correct authorities to obtain information specific to them.

As an agent you can also become known as the expert for; your neighborhood, HUD homes, short sales, REO property, FHA financing and on and on.  Not building a brand, specialty or niche will result in you only picking up the real estate deal scraps left behind by those who control the majority of the market.