How are expired listings created? An expired listing is a home or real estate that does not sell during the listing contract period. If you do not ask the seller to reduce the price you are creating an expired listing. There is a very good chance that the next agent who calls your former seller once the house expires will not only ask for a reduction but will likely make it clear that your failure to ask for a price reduction is why the home has not sold.
The market is competitive right now and your seller is relying on you to provide them with information they need to make informed decisions that will lead to a sale.