Category Archives: Education

What do I say when buyers call about my pending listing?

Getting buyers through the front door

What do I say when buyers call about my pending listing?

An agent recently told me that a buyer called about one of their listings that is under contract. I asked the agent how they handled the call and this is the response:

She was asking about my listing that is pending, so I let her know that if she had any questions, to feel free to ask and that if they can’t get this property, I can definitely help them find what they are looking for.

The offer of helping potential buyers with any additional questions is a good response, but I suggested the agent consider a more direct approach.

Mr./Ms. Buyer, As we discussed, the specific home you called about is under contract. I will keep you updated on the status of this home and I will inform you immediately should it come back on the market. In the meantime, let’s schedule a time this weekend to go out and visit similar homes in the area that match the size and price of this home.

You might want to try a more direct approach as well when dealing with home buyers calling on listings that are no longer available.

Professional agents are required to manage untrained agents when it comes to completing the escrow section of the Contract.

Professional agents are required to manage untrained agents when it comes to completing the escrow section of the
contract.

Over and over again, my agents receive offers from other agents in the area, with the escrow section left blank or with a TBD entered.

That is not how we are suppose to handle this important section of the contract. A few of my agents have taken to putting instructions in the MLS, and surprisingly, these instructions are often ignored.

Step up Brokers and team leaders and train your agents on the importance of completing this section.

Close more sales. You say it best, when you say nothing at all.

Know when to stop talking

know when to stop talking

In our experience, a difficult skill set to master is the ability to stop talking.  It is something we must consciously work on.  In our opinion, we are not the only real estate agent that could use improvement in this area.

Salespeople love to talk.  But there comes a time, when we must stop talking.  We need to stop talking so that:

  • The customer can reflect on the information we just provided.  
  • The customer can ask questions.
  • The customer can say, yes.

We also need to stop talking so that we can improve another part of our technique, our listening skills.  It is by listening to the customer’s comments, questions and objections, that we can determine the correct path to satisfying the customers’ needs and goals.

WATSON SUCCESS SCHOOL: A Competitive Edge

WATSON SUCCESS SCHOOL: A Competitive Edge

Watson Realty Corp. provides new associates with comprehensive, hands-on training and setup to quickly launch their careers by sharing essential skills and tools imperative to thriving in real estate.

watson success school

Let’s guide you… the Watson Way!

With Watson’s Success School program, you receive:

• Quick start to your customizable website (lead capture integrated into CRM)
• Step-by-step guide on writing autobiography and elevator pitch
• Training on creating your sphere of influence
• Training on selecting geographic prospecting area (i.e. farming)
• Watson Family of Services panel on maximizing earning potential
• Specialized start-up classes in marketing, e-business, relocation, and more
• Insight, wisdom, and open discussion with legend, Mr. William A. Watson Jr.
• Dialogue with executive leadership on market temperature, trends, and listings value
Additionally, Watson’s Training and Development Team demonstrate:
• Hosting a stellar open house
• Personal goal setting and business planning
• Prospecting, personal marketing, and branding
• Effortlessly working with buyers and sellers
• Leveraging syndication with Zillow and Realtor.com
• Easily navigating Watson’s paperless transaction management software
• In-depth broker lead contract review class
• Overview of Watson’s comparative market analysis presentation software
Bonus perks:
• Professional headshot
• Watson lapel pin, car magnets, jar openers, and front license plate
• Watson agent announcement cards
• Quick, sharable, and customizable social media announcements
• Watson name badge

Contact me to join our next success school!

 

3 success tips for newly licensed real estate agents

3 tips for newly licensed real estate agents

newly licensed agents

 

It seems everyone has a real estate license these days.  So how does a newly licensed real estate agent set themselves apart from the hundreds of agents receiving their license every month?

Here are 3 tips to help you reach the success others fail to achieve.

  1. Be helpful to newer agents like yourself. But wait, you are new too, how can this be a success tip?  Here is what we know about the real estate industry, not everyone ends up succeeding.  We also know that most people will either buy or sell a home, or know of someone who will.  This includes former real estate agents.  If you are genuinely helpful to these newer agents, offering advice or encouragement, they will remember.  When it comes time to refer a family member or look for an agent for their personal needs, you will receive the call.
  2. Think long term. The new agent drive is to find a buyer or seller ready to buy or sell right now!  That is ok, but in the course of looking for these ready and willing buyer and sellers, you will encounter lookie loos, thinking about it’ers and not ready yet’ers.  Those are the folks to place in your CRM and keep in contact with over the next few weeks, months or years.  Don’t lose them!
  3. Assume a new role. In this case, the role you would assume would be of those real estate agents no longer in the business or your competitors from other firms that fail to follow up with their past customers. Research the MLS and pull sold properties from several years back, cross check to make sure the same owner who purchased the home is still the owner, and make sure the property is not currently listed.  Send them a letter or stop by with your marketing give-away and introduce yourself.

We hope these tips help you build the career you desire.

 

Is it proper to use white out to make changes on a real estate contract?

Is it proper to use white out on a real estate contract?

I reviewed contract files recently and noticed a cooperating agent appeared to use white out to make corrections on the contract.

should you use white out on a contract

In my, non- attorney opinion, white out should not be used to make corrections or to delete/hide information on a real estate contract.

When a correction to a contract is needed, we ask our agents to use a separate addendum or cross through the area that needs changed and write in the correct information and then have buyer and seller initial.

 

Our Guaranteed Sales Program provides our agents an advantage in the market place.

A tool to help you list more homes

Would a guaranteed sales program for homeowners help you list more homes?

In our area, we are seeing several non-traditional companies springing up offering to buy homes directly from the homeowner.  For many real estate agents, this is a cause for concern.  As a leader in our marketplace,   Watson Realty Corp. is providing our agents with a tool that will give them the ability to compete with these offers.

Guaranteed Sales Program

We have recently rolled out a guaranteed sales program for our agents to use as a listing tool.  Our real estate agents can offer potential sellers the peace of mind that comes with knowing, if we don’t sell your home, we will buy it.

We are providing the training our agents need to present the program and the marketing materials designed to assist them with reaching potential sellers online and through face to face contact.

Watson Realty adds value to an agents business

Would having a guaranteed sales program help you secure more listings?  We believe it will.  With listings being in short supply, we are proud to give our agents a competitive edge.

If you would like more information on the tools Watson Realty provide agents to help them build a successful career in real estate, text or call us and we will be happy to meet with you.

Greg Staker
Kissimmee
407-304-0255

Ellen Thunell
Championsgate
407-765-4884

We are offering the 45 hour post license class for new real estate agents in our Kissimmee and Longwood offices.

Were you licensed to sell real estate in Florida within the past 18 months?  If so, you are probably aware you need to take the state required 45 hour post licensing class.

The total cost of the class is $150.00 which includes the textbook.

Class schedules are:

Longwood
Friday, July 20th from 5pm to 10pm
Saturday, July 21st from 9am to 6pm
Sunday, July 22nd from 9am to 6pm
Friday, July 27th from 5pm to 10pm
Saturday, July 28th from 9am to 6pm
Sunday, July 29th from 9am to 6pm

Kissimmee
Friday, August 17th from 5pm to 10pm
Saturday, August 18th from 9am to 6pm
Sunday, August 19th  from 9am to 6pm
Friday, August 24th from 5pm to 10pm
Saturday, August 25th from 9am to 6pm
Sunday, August 26th from 9am to 6pm

Call me for office locations.  Watson Realty Corp, Kissimmee is a leader in the market place.  If you are not having the success you expected with your current company, please call me for a confidential conversation about the tools and systems we provide to help our agents succeed.

We have several real estate classes scheduled for 2018!

2018 CLASS SCHEDULE
Seminole, Osceola, Volusia, Orange and Lake Counties

SOUTHWEST ORLANDO -7601 Conroy Windermere Road Orlando 32835
March 21st to April 23th Mon, Wed, & Thurs 6 PM to 10 PM
Class Exam: April 26th Thursday 6 PM to 9 PM

CLERMONT – 1390 Hancock Road Clermont 34711 Weekend Class
Saturday March 24th 9 AM – 5PM
Saturday March 31st and Sunday April 1st 9 AM – 5PM
Saturday April 7th and Sunday April 8th 9 AM – 5PM
Saturday April 14th and Sunday April 15th 9 AM – 5PM
Saturday April 21st Review and Final Test 9 AM – 5PM

KISSIMMEE-1950 E. Irlo Bronson Mem. Hwy. Kissimmee 34744 Weekend
Saturday March 31st 9 AM to 5 PM
Saturday April 7th and Sunday April 8th 9 AM to 5 PM
Saturday April 14th and Sunday April 15th 9 AM to 5 PM
Saturday April 21st and Sunday April 22nd 9 AM to 5 PM
Saturday April 28th Review and Final Exam 9AM to 5 PM

LONGWOOD—1445 SR 434 Suite 200—Longwood, FL. 32750_ __
April 2nd to May 3rd Mon, Tues, & Thurs 6 PM to 10 PM
Class Exam May 7th Monday 6 PM to 9 PM

DELAND 1961 S. WOODLAND BLVD. 32720___2 WEEK DAY CLASS
2 WEEK DAY CLASS
April 18th to April 27th Mon, Wed, Thurs, and Friday 9 AM to 5 PM
Review and Class Exam: April 30th Monday 9 AM to 5 PM

OVIEDO – 2100 Alafaya Trail Oviedo 32765___________________ ____
May 9 to June 13th Mon, Wed, & Thurs 6 PM to 10 PM
Class Exam June 18th Monday 6PM to 9PM
NO CLASS MEMORIAL DAY

CLERMONT – 1390 Hancock Road Clermont 34711_________________
May 9 to June 13th Mon, Wed, & Thurs 6 PM to 10 PM
Class Exam June 18th Monday 6PM to 9PM
NO CLASS MEMORIAL DAY

WEKIVA – 317 Wekiva Springs Road – Longwood, FL. 32779___________
2 WEEK DAY CLASS
May 16 to May 25th Mon, Wed, Thurs, and Friday 9 AM to 5 PM
Review and Class Exam: May 29th Tuesday 9 AM to 5 PM
NO CLASS MEMORIAL DAY

LONGWOOD—1445 SR 434 Suite 200—Longwood, FL. 32750_ __
May 21st to June 15th Mon, Tues, & Thurs 6 PM to 10 PM
Class Exam June 28th Thursday 6 PM to 9 PM
NO CLASS MEMORIAL DAY

KISSIMMEE-1950 E. Irlo Bronson Mem. Hwy. Kissimmee 34744_______
May 23rd to June 27th Mon, Wed, & Thurs 6 PM to 10 PM
Class Exam: July 2nd Monday 6 PM to 9 PM
NO CLASS MEMORIAL DAY

DELAND 1961 S. WOODLAND BLVD. 32720___2 WEEK DAY CLASS
2 WEEK DAY CLASS
June 13th to June 22nd Mon, Wed, Thurs, and Friday 9 AM to 5 PM
Review and Class Exam: June 25th Monday 9 AM to 5 PM

CLERMONT – 1390 Hancock Road Clermont 34711 2 WEEK DAY CLASS
June 20th to June 29th Mon, Wed, Thurs & Fri. 6 PM to 10 PM
Review and Class Exam: July 2nd Monday 9 AM to 5 PM
2 WEEK DAY CLASS

DELAND 1961 S. WOODLAND BLVD. 32720_______________________
July 9th to August 9th Mon, Tues, & Thurs 6PM to 10PM
Class Exam: August 13th Monday 6PM to 9PM

SOUTHWEST ORLANDO -7601 Conroy Windermere Road Orlando 32835
July 11th to August 6th Mon, Wed, & Thurs 6 PM to 10 PM
Class Exam: August 9th Thursday 6 PM to 9 PM

WEKIVA – 317 Wekiva Springs Road – Longwood, FL. 32779___________
2 WEEK DAY CLASS
July 25 to August 3rd Mon, Wed, Thurs, and Friday 9 AM to 5 PM
Review and Class Exam: August 6th Monday 9 AM to 5 PM

PORT ORANGE – 808 Dunlawton Ave. Port Orange 32127_______________
September 10th- October 11th Mon, Tues. & Thurs 6 PM to 10 PM