I recently purchased this Osmo Mobile 2 gimbal. This device is designed to help stabilize smartphones when taking videos or pictures. The results are smoother. Coupled with the free DJI app, there are a number of added benefits that I am just now diving into.
I used the gimbal for the first time last night, videoing an investment property for an investor. Practice might not make perfect but I know my ability to use this tool will continue to improve. Even with my inexperience, I was able to take several short videos that I then uploaded to YouTube in order to forward the investor a private link to view.
I hope to start showing my agents how to use this device in their business starting in September in order to coincide with the new agent website roll-out.
There will be times when you meet a potential buyer or seller and the customer is not ready to move forward. There are number of reasons why the customer has reached out to you for preliminary information but is not able to put their house on the market or purchase a home right now.
When this happens, you will want to make sure to follow up with the customer regularly using your CRM. Once the customer has made it clear they are not ready to buy or sell, I would suggest communicating the following:
Staying connected script
The real estate landscape will be different over the next 18 months (insert their time frame) so I will suspend my specific searching/researching for you and reestablish it again closer to your time frame for buying/selling. With your permission, I will continue to provide you general information about the area. In the meantime if I can be of any help at all please do not hesitate to call or email me. I look forward to working with you again in the not too distant future.
Asking for permission to stay in touch regularly is important. We don’t want to totally ignore them for 18 months only to discover their time frame changed and they forgot about us.
Using this simple script will help you stay in contact with and maintain a business relationship with customers not ready for your services.
If you own a Facebook account, you have likely seen posts from one of your friends on your timeline, asking all of their Facebook friends, how they originally met. These posts are fun and informative and provide a tip to real estate agents on how to improve their marketing efforts.
Most CRM systems allow you to add tags in order to easily search, categorize or filter your customer base. By using a “how did we meet” tag, you will be able to develop marketing campaigns and follow up schedules that allow you to customize the message that shares your common interests.
For example, let’s say you have several contacts in your CRM that you met in high school. When you reach out to this group, you might incorporate a message themed around one of the following suggestions.
· Do you remember when?
· Spotlight on a favorite teacher or class.
· Upcoming reunion information
· The latest school news or information
If you have several family members tagged in your CRM, your message might include:
Your message has a better chance of being well received and read if it includes a common theme the recipient will enjoy reading. Tagging your contact base with how you met will help you create an effective message.
We are invested in the success of our agents and that is why we are rolling out a new customer relationship management system to help our agents stay in contact with their past, present and future customers .
I want to applaud those agents that are already taking full advantage of a contact management solution. Regular contact through maintaining and using a CRM, results in business.
I do not understand how anyone can say they are just too busy to make an effort to stay in touch with their past customers. A CRM makes staying in touch easy and on top of that, we have a tech trainer in our office that can help agents if they are not sure how to start.
The process takes very little time but the rewards are endless!
Open houses continue to remain a tool that Realtors offer to sellers as part of their marketing efforts to sell homes. Do they get the job done?
Open houses, some real estate agents swear by them and some swear at the thought of having to hold a home open. The answer to the question, do they work depends largely on if the agent is doing the work to help make them a success.
Successful open houses, to some degree, are influenced by the homes location, the areas market conditions and the pricing of the home. To increase the chances of visitors stopping by and seeing the home and more importantly to increase the chances of a qualified buyer stopping by to view your home, will depend on how hard the Realtor works prior to the open house event. Agents who rely only on a Sunday advertisement and a sign in the yard have done little to increase the chances of success.
A marketing plan for open houses with the goal of attracting potential buyers and customer traffic should consist of:
Calling on homeowners in the neighborhood by phone or personal visits the week before the open house inviting them to stop by.
Direct mail announcing the open house to apartment complexes or other rental homes where the rental fee is in line with what the mortgage payment for the subject home would approximately be.
Invitations and flyers for the event delivered to the many different Realtors in the area keying in on those agents who have recorded past sales in the area.
Scheduling the open house with a garage or yard sale will increase the amount of traffic that will find the subject home.
Picking a day other than Saturday or Sunday to hold the home open. Often times holding a home open during the weekday produces great results.
Organizing with agents who have homes in the area for sale to have multiple homes open in the neighborhood at the same time to increase traffic.
These are just a few suggestions that if implemented by the real estate salesperson would increase the chances of holding a successful open house.
Unfortunately, holding open houses as a method of selling a home or prospecting for new buyers or sellers, has went the way of dinosaurs for many real estate agents. For those agents who still understand the power of using open houses to grow your business, here is a little tip that I was reminded of.
I had the opportunity to sit at an open house this past weekend. The listing agent explained to me that we would need to get an early start prepping for our open house because she wanted to place several directional signs. The fact that she used 10 directional signs was impressive enough but then she went a step further and attached helium filled balloons to these signs. It is my opinion that few agents use balloons to attract attention to their signs.
Balloons draw attention
We had at least 20 visitors during our 3 hour open house. Several new relationships were started and the seller ended up receiving an offer from buyers who visited the open house without their agent. The little extra step of using the balloons was noticed by the community builder rep who, stopped in and thanked us for putting out balloons!
Were we successful just because of the balloons? Of course not, but I do believe those little extra steps increase an agents overall success.
First, let me be clear. There are no secrets to success. There are no systems or programs that require 0 effort on your part to succeed. Just being positive without positive effort, won’t work.
Having a business plan, implementing the business plan, consistently working your business plan and adjusting or adding to your business plan as you go forward, is the path to success.
As a new agent or an agent with no production, your plan needs to include aggressive prospecting and marketing that put you in front of potential buyers and sellers daily. It can be as simple as handing our 5 business cards a day to someone new. You need to have conversations about real estate in your market area with as many people as possible.
Don’t spend hours a day thinking of ways to succeed, when the answer is in your daily routine. Throughout the day you are crossing paths with people, it is what you do and say when your paths cross that will make all the difference in your career.