Category Archives: Everything else

ebusiness training

Does your company have an e-business department?

We do. 

The department is the first point of contact for customers inquiring on Company sponsored ads online about buying or selling a home.  Once the e-business department has made the initial contact, the customer’s contact information and their real estate needs are forwarded to an agent located in the area the customer is interested in buying or selling a home.

We provide initial and ongoing training to our agents that want to be on our e-business team and we monitor their results throughout the year.  Our goal is to provide a quick response, match the customer up with an agent best suited to assist them to satisfy their real estate needs with a successful closing.   

The great thing about a GPS, it provides you a route to where you want to go.

Looking for direction?

I use my GPS nearly every day.  If I am not using it to find out how to get somewhere, I am using it to find out how long it will take to get where I want to go.  Ellen, Clarissa and I try to manage and train our agents, the same way.

We know you have joined us so that you can sell real estate.  Your goal is to make real estate sales your career.   If we do not provide specific direction on how to sell real estate or more real estate than you currently are selling, then what value are we to you?  We are as useless and a non-working GPS and you will probably end up lost or stalled on the road to success.

That is why we our training and direction from the start is action specific.  Our focus is on results oriented prospecting and networking systems.  We teach tried and true methods for listing and selling homes and we are consistently trying and researching new ways to reach buyers and sellers.  Just like using a GPS to travel, we know what routes will get you to the success you desire and the time you will need to invest to get there.

But of course, you have to do the work.  You have to follow the route.  You do the driving.  We will be there to encourage, to hold you accountable, to help you focus, to offer direction, but the drive, the journey depends on you.  How many houses you sell, how fast you become successful, is determined by how you use the tools, systems, direction and training we provide. 

So are you ready?  Are you seeking direction?  Contact us for a private meeting or to find out when our next career night is going to be held.        

Legendary Quality Service includes being on time for appointments

Legendary Quality Service includes being on time for appointments

I don’t like it when people are late. I don’t think I am the only one that feels this way. My frustration intensifies when the person that is late in arriving or contacting me is someone that I am counting on to provide a service.

customer service includes being on time

As a real estate broker for many, many years, I have known real estate agents that can’t seem to arrive anywhere on time. In my opinion, constantly being late is poor customer service.

They have excuses, but what they dont have is an appreciation for other people’s time. Selling real estate in a busy city like Orlando or Kissimmee comes with it’s own challenges of travel. As agents, we have to learn to adapt to these challenges. Leaving earlier than we need too or checking our GPS priot to leaving for delays and faster routes are simple ways to reduce tardiness.

Quality customer service expects you to be on time.

Osmo Mobile 2 gimbal for real estate agent use

Osmo Mobile 2 gimbal

osmo mobile 2 gimbal real estate

I recently purchased this Osmo Mobile 2 gimbal.  This device is designed to help stabilize smartphones when taking videos or pictures.  The results are smoother.  Coupled with the free DJI app, there are a number of added benefits that I am just now diving into.

I used the gimbal for the first time last night, videoing an investment property for an investor.  Practice might not make perfect but I know my ability to use this tool will continue to improve.  Even with my inexperience, I was able to take several short videos that I then uploaded to YouTube in order to forward the investor a private link to view.

I hope to start showing my agents how to use this device in their business starting in September in order to coincide with the new agent website roll-out.

RPAC Roaring Twenties Auction

Ellen and I attended the Orlando Realtor Association Realtor Political Action Committee (RPAC) auction that was held at The Country Club of Orlando.rpac

The theme was the roaring 20’s.  Many of the agents and affiliates in attendance did a really good job dressing for the era.  Ellen and I pulled together an outfit at the last minute from what we had in our closet.

The food and drink were good and while we were unsuccessful bidding on a few items, we thoroughly enjoyed the event and would encourage all agents in the Orlando area to attend future events.

6 Tips to help you take more listings!

Tips to help you take more listings

There is a good chance you have not experienced a market like we are experiencing today.  Listings are the name of the game and to help you take more of the listings, once you get the appointment, there are tips that agents have used for years that can help.  Take the time to read through the suggestions below and add your own personality to the materials and presentation you will be using.

Build your credibility.

Include a resume of sorts about you, flyers about your company, your mortgage department, your relocation division, your awards and recognition.

Dress for success.

You will most likely be the only agent that shows up at their door with business attire on. Brag about that fact so that they notice the difference should they meet with other agents. Dressing professionally won’t cost you a transaction but there is a pretty good chance it could help get you one during the course of the year.

Be well prepared.

Sometimes it is good to drive past the house a day before the appointment. That will give you a chance to view the active, pending, expired and sold homes in the area of the listing you are trying to get. Pull the tax record of the property and use the tax records search for comparable homes sold for sale by owner. Pull recent expired listings. The expired listings are great for helping the seller understand the result of overpricing. Have information available on all pending and recent sold homes in the area. These will help you prepare your CMA and can be used to show the customer what the competition looks like.

Know what is important to them

Remember that most sellers will be focused on 3 points when listing their home; how much money will they receive, how long will it take and how stressful/bothersome will the process be on them and their personal life. You should be prepared to cover those 3 points in detail with the seller to their satisfaction.

Fact find.

Ask all the right questions. Who will be making the decision to list the home, will they be attending the presentation? Why are you wanting to sell? Where are they moving? What do they think the home is worth? Information is valuable and you know the only way to get it is to ask questions and then, listen.

Take the listing.

Make sure you have a sign, lockbox and a complete listing package filled out with everything but the price when you arrive at the listing. After the small talk, after the presentation of marketing plan and after the CMA, ask for the listing. Don’t spend a second more selling yourself when the customer has said they are ready. Start getting signatures!

These are just a few extra little suggestions for you to use. Most successful listing agents are familiar with most if not all of these points.

Go get those listings!

Real estate continuing education Florida

2013 45 hr Post License Classes

Watson School of Real Estate is proud to announce it is now offering the state required 45 hr post licensing class. The total cost of the Real estate continuing education Florida class is $175.00  including the textbook ,all other material needed to complete the class. We will also file the required paper work with the state upon completion of the class. If you have not already completed this class, get this required class out of the way so you do not have to repeat the Principles & Practices I again. The registration is attached.

CHAMPIONS GATE-8235 Champions Gate Blvd. Davenport, FL. 33896

Friday February 22nd 5 -10 PM, Saturday, Feb 23rd 9 AM – 6 PM, Sunday, Feb 24th 9 AM -6 PM


Friday March 1st 5 -10 PM, Saturday, March 2nd 9 AM – 6 PM, Sunday, March 3rd 9 AM -5 PM

State Exam will be given in class on Sunday March 3rd

LONGWOOD Watson Office 1445 W SR 434 Suite 200, 32750  

Friday March 8th 5 -10 PM, Saturday, March 9th 9 AM – 6 PM, Sunday, March 10th 9 AM -6 PM


Friday March 15th 5 -10 PM, Saturday, March 16th 9 AM – 6 PM, Sunday, March 17th 9 AM -5 PM

State Exam will be given in class on Sunday March 17th

Contact me at to receive a registration package.