One of the keys to not only surviving but enjoying the success other real estate agents are missing is to understand that now more than ever before, more is more.
Those agents who have an ability to generate leads and lots of them, are not fairing as badly as their counterparts in the business. The ability to consistently generate leads is a skill set most sales people never learn. So what is their secret? These top producing real estate agents understand that to have more leads they need to do more lead generating activities.
- More open houses
- More center of influence contacts
- More calling of expired and FSBO
- More price reductions
- More internet marketing
- More door knocking
- More money making prospecting and marketing efforts, period
The agents who are making the sales today understand that in this real estate market they need to have lots of irons in the fire. “Being there” is more important than ever before. Open houses may not always produce contacts and leads but NOT holding a home open guarantees that you will never pick up a buyer or seller lead. This same principle applies to each and every marketing/prospecting avenue available to real estate agents.
Do what it takes to generate leads and you will excel, even when others fail.