Open house balloons
Unfortunately, holding open houses as a method of selling a home or prospecting for new buyers or sellers, has went the way of dinosaurs for many real estate agents. For those agents who still understand the power of using open houses to grow your business, here is a little tip that I was reminded of.
I had the opportunity to sit at an open house this past weekend. The listing agent explained to me that we would need to get an early start prepping for our open house because she wanted to place several directional signs. The fact that she used 10 directional signs was impressive enough but then she went a step further and attached helium filled balloons to these signs. It is my opinion that few agents use balloons to attract attention to their signs.
Balloons draw attention
We had at least 20 visitors during our 3 hour open house. Several new relationships were started and the seller ended up receiving an offer from buyers who visited the open house without their agent. The little extra step of using the balloons was noticed by the community builder rep who, stopped in and thanked us for putting out balloons!
Were we successful just because of the balloons? Of course not, but I do believe those little extra steps increase an agents overall success.