You cannot have a successful real estate career unless you learn how to prospect and become efficient at prospecting. When followed consistently, the following 3 steps will help you grow your real estate business.
- Find people. Real estate is a people contact business. You must find ways to meet people if you intend to be successful. You can choose to knock on doors, hold open houses, join clubs and organizations, socialize online or real time. The more people you meet increases the opportunities to successfully prospect.
- Engage those you meet. One of the biggest mistake real estate agents make is not taking the time to build relationships. Take the time to find common interests with those you meet. People love to deal with those they trust and know. Get to know them. Be sincere. Ask questions, be interested in them. Taking the time to get to know the people you meet could result in a new friend or a chance to learn something new long before you ever help them buy or sell a home or property.
- After you have built your relationship don’t be afraid to talk about your business and career. Of course you should not dominate the conversation with talk of business. However, well timed reminders that you are a real estate professional and can help them or anyone they know buy or sell a home will be appreciated to those who know you and who do have a need for real estate help.
In summary remember that in order to enjoy a successful real estate business you need to meet people, get to know the people you meet and then ask those people for business. Developing solid prospecting efforts now will equal sales in the future.