Don’t have a website? Or do you have a website but the website never results in business? Some agents rely on the company website and see no need in having a website of their own nor do they see the need in spending time and money on their personal website to make it productive. This attitude may result in them missing out on additional customers.
According to the National Association of Realtors ® 2009 Profile of Home Buyers and Sellers Florida Report buyers who used the internet indicated that when searching for a home they used agent websites and company websites nearly the same. 46% of all buyers responded that they use a company website in their home search and 45% of all buyers surveyed reported using an agent website.
What are the advantages to a home buyer in using an agent website when searching for a home? Agent sites tend to be more local in nature and include more that just homes for sale. Buyers can find addresses and detailed information on the community including schools, shopping, and government offices. They can receive a wealth of information about buying a home, financing, inspections and related issues dealing with the home buying process. Buyers can receive all of this and also have the ability to search for homes on the agent site.
If the same amounts of buyers are looking to agent sites as a source for home buying information as there are looking at company sites, shouldn’t you be looking at your personal site a little closer too?