Tag Archives: internet leads

ebusiness training

Does your company have an e-business department?

We do. 

The department is the first point of contact for customers inquiring on Company sponsored ads online about buying or selling a home.  Once the e-business department has made the initial contact, the customer’s contact information and their real estate needs are forwarded to an agent located in the area the customer is interested in buying or selling a home.

We provide initial and ongoing training to our agents that want to be on our e-business team and we monitor their results throughout the year.  Our goal is to provide a quick response, match the customer up with an agent best suited to assist them to satisfy their real estate needs with a successful closing.   

Follow up on those REALTOR.com inquiries!

Follow up on those REALTOR.com inquiries

I discovered a 2011 Census survey where consumers were asked what source they used to find the home they purchased. The top 3 responses for those that purchased were;

1. Talked with a REALTOR

2. REALTOR.com

3. Word of Mouth

The number 1 result,” talked with a REALTOR” most likely included a number of different ways the home buyer got in contact with a REALTOR originally. Floor, open house, direct mail, general internet are just a few of those potential methods of first contact. Number 2 and 3 are more specific and for purposes of this post, let’s look at number 2, REALTOR.com.

To receive calls from REALTOR.com:

• First you need listings.

• Second, you need to make sure they upload as many photos as possible, a virtual tour if available and make sure to spend time describing the home for sale. Read up on what a “call to action” is and experiment with different call to actions, measuring the results.

When the customer contacts you

I have heard some agents say that the inquiries they receive from REALTOR.com, never respond to the agent after the agent replies to the email. I am sure there are cases where this is true. But I would challenge them to take the responsibility off the customer, and place the responsibility directly on the agent.

What do I mean by that?

Simple, don’t give up. It is the agent that repeatedly and consistently follows up with potential leads from the internet that closes more than average.

Continue to call and email them, change up your message and until they tell you to stop, don’t!

http://www.census.gov/newsroom/cspan/housing/20130426_cspan_housing_slides.pdf