When the customer is not ready
There will be times when you meet a potential buyer or seller and the customer is not ready to move forward. There are number of reasons why the customer has reached out to you for preliminary information but is not able to put their house on the market or purchase a home right now.
When this happens, you will want to make sure to follow up with the customer regularly using your CRM. Once the customer has made it clear they are not ready to buy or sell, I would suggest communicating the following:
Staying connected script
The real estate landscape will be different over the next 18 months (insert their time frame) so I will suspend my specific searching/researching for you and reestablish it again closer to your time frame for buying/selling. With your permission, I will continue to provide you general information about the area. In the meantime if I can be of any help at all please do not hesitate to call or email me. I look forward to working with you again in the not too distant future.
Asking for permission to stay in touch regularly is important. We don’t want to totally ignore them for 18 months only to discover their time frame changed and they forgot about us.
Using this simple script will help you stay in contact with and maintain a business relationship with customers not ready for your services.