Real estate agent newsletter
A real estate agent newsletter is a great way to strengthen your business relationships with past customers, family, friends and network contacts.
A consistent, informative newsletter supports your branding efforts while providing the recipients with useful information that highlights you as the local expert.
In my opinion, for a newsletter to be of value and worth reading, it should be structured to include relevant topics.
A good real estate agent newsletter structure might include:
- An introduction of a new product, listing or sale.
- National, state or local news impacting the real estate industry.
- A personal message from the agent.
- Home maintenance tips.
- Upcoming community events.
Avoid sending a canned newsletter that is easily tossed into the trash can. Make the newsletter informative and pertinent to those receiving it in order to increase the likelihood it will be read.